The brief

Hollow Ceramics had outgrown its market-stall origins. The founders wanted a brand that could sit on a gallery shelf and a breakfast table with equal ease — without losing the fingerprints that made their work feel personal.

Our approach

We started in the studio, not the screen. Weeks of photographing glazes, kilns and hands at work gave us a vocabulary of textures and tones that became the backbone of the system.

The wordmark borrows its curves from the studio’s signature bowl profile, while a warm, earth-led palette lets the product always remain the hero.

Outcome

The rebrand launched alongside a new online shop and a flagship pop-up. Wholesale enquiries tripled within the first season.