(Studio) — About us
A small studio with a big heart.
We are designers, art directors and makers who believe good work comes from good relationships — built slowly, with care and a lot of tea.
(Our story)
Tashkent, 2014 — today
Most Home began at a kitchen table with a simple idea: that brands, like homes, should be built to be lived in — not just looked at.
Over a decade later we are a team of twelve, working from a sunlit studio in Tashkent and with partners in London. We still start every project the same way: by listening, visiting and getting to know the people behind the brief.
Our work spans identity, art direction, digital and spatial design — but the thread running through all of it is warmth. We design things that feel considered, human and quietly confident.
(Values) What we believe
Three things we never skip.
01
Patience
Great work takes time. We plan for it, protect it and never rush the thinking.
02
Craft
Details are the design. We sweat type, texture and the last pixel so you don’t have to.
03
Warmth
We make work that feels human — generous, honest and good to live with.
(People) The team
The people behind the work.
Nodira Karimova
Founder & Creative Director
Timur Rashidov
Design Director
Elena Moreau
Art Director
Aziz Yusupov
Digital Lead
(Clients) Selected clients
Good company, kept over years.
Hollow Ceramics
Nordhaus Living
Salt Atelier
Maison Terre
Ember & Co.
Arca Architects
Oda Hotels
Silk Road Tea
UIShelf